Longreads + Open Thread

Microsoft, The Study, Fraud, Electronics, Gaming, Loss Aversion, Gut, Kerkorian

Longreads

Books

The Gambler: How Penniless Dropout Kirk Kerkorian Became the Greatest Deal Maker in Capitalist History: From a strictly commercial standpoint, writing a balanced business biography is a bad business decision. Hagiographies and hatchet jobs are both a straightforward process of looking at every major controversy someone was involved in and choosing the same side every time, but balance means collecting more information, applying judgment, giving credit for some things and condemning other ones, all of which takes time and effort. The Gambler picks a side, which is that Kerkorian, who made his first money in airlines and his biggest fortune in casinos, was a generally good businessman, and an upstanding one, too.

But that's complicated. Consider one anecdote from the book: Kerkorian owned the MGM brand name, and used that to build the MGM Grand. In 1980, the MGM Grand was the site of one of the deadliest hotel fires in US history. Rebuilding the hotel and settling the associated legal liabilities was expensive, and Kerkorian bought a retroactive insurance policy: he'd pay an upfront amount to an insurer, and they'd be responsible for settling claims. But then, per the book, Kerkorian felt guilty that the insurance company was settling too slowly, and with insufficient generosity, so he started settling directly, and then demanded that the insurance companies pay the cost. The resulting lawsuit required so many lawyers that Las Vegas had to build a separate courtroom just to house them all, and in the end the insurers settled with Kerkorian for even more than Kerkorian had settled with the original claimants. Another way to describe this whole transaction is that Kerkorian realized that, if there was litigation and the jury was a Vegas jury trying to divvy up money between the hometown business and far-off insurance companies, he could effectively turn insurers' money into MGM's brand equity, and took the deal.

Many of the other situations described in the book are more even-handed, or at least don't have enough detail to present any fun alternative readings. But the transactions certainly read as contentious. Kerkorian stands out as someone who was good at structuring deals in a way that let him play the cycle: sometimes taking the low-risk slice of a high-risk project, sometimes making a big once it was clear that something was working and the tailwinds were there. (The hedge fund manager Robert Wilson also made plenty of money on Vegas, by buying stocks rather than building casinos. He actually had a tech-adjacent thesis: jet aircraft made gambling more of a national business, and air conditioning meant that it could happen in Vegas.)

One reason the book doesn't spend as much time as it could on deals and business operations is that it also needs to carve out some page count to deal with Kerkorian's personal life. Some of this is a story of being weirdly well-networked (he was best friends with Cary Grant; Andre Agassi's middle name is "Kirk" because of him; he flew Bugsy Siegel to Vegas for a quick meeting just a few days before Siegel was assassinated, etc.). And, especially towards the end, there are fairly grim stories about half-century age gaps, falsified paternity tests, crooked private eyes, etc. Sometimes it's hard to turn the risk-seeking wheeler-dealer instinct off.

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