Longreads + Open Thread

Luckey, Nietzsche, Data, Rewards, Germany, Elasticity, Open Source, Activism

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Longreads

Books

Dear Chairman: Boardroom Battles and the Rise of Shareholder Activism: This book is a fun tour through the history of shareholder activism. Like plenty of other phenomena, it goes back further than one might expect, and it includes cameos fromm people famous for other things. The first story in the book is about Ben Graham's 1926 campaign to get an oil pipeline company to distribute the excessive financial assets on its balance sheet. Graham is better-known as a passive value investor, but early in his career he was apparently more inclined to be his own catalyst by yelling at management. (Also in the department of things-that-are-older-than-they-seem, he used what one might call alternative data ($, Diff)—Northern Pipeline didn't present detailed financial data to investors, but shared more with regulators, so Graham had an information advantage.

The boo also talks about a spate of activist campaigns in the 1950s. These were a big deal at the time, and were one element of the market structure of the 1950s: US equities had been more or less left for dead by investors. Half of them seemed to think that the market was still as scammy as it had gotten in the 20s, and the other half apparently thought that stricter post-Depression regulation meant that the party was over forever. Plenty of people didn't think about the market at all (in a different book, Robert Sobel claims that a poll in the late 1940s revealed that a sizable chunk of the population thought that the "stock market" was a place to buy and sell cattle). Meanwhile, the economy kept on growing, so eventually there was a gap between companies' economic value and their share price. But the environment of the 1930s had selected pretty ruthlessly against CEOs who focused on share prices, while the military mobilization of the Second World War, followed by the GI Bill, meant that there was a long gap where young people weren't entering the workforce.

There's been an evolution towards formalizing shareholder activism over time. The fights in the 1950s were sometimes over companies that were trading at half the value of readily-measurable assets, but in an environment where information was scarce, these were hard to find, and getting shareholders on board was harder still. (Some of the other deals made less sense; Robert Young's fight for the New York Central looked more like an ego trip than anything, and didn't work out especially well.)

The modern version of shareholder activism is almost an inversion of the previous setup. There's much more information, and the market is more liquid so it's easier to buy 5% of a company's stock and start making noise. It's also easier to find other shareholders who agree with the activist, and to wage an attention-getting public campaign. But that also means that activism is a more competitive field, and the proposed changes are more incremental. It's less about cleaning up a massively undervalued company and getting rid of corporate dead weight, and more about debatable differences in strategy and capital allocation. Modern activist fights, like the one covered in The Diff here ($), involve larger numbers in dollars but typically smaller numbers in percentage gains.

Open Thread

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